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Plans & Pricing

Simple, flat pricing

Start free with an AI Readiness assessment for your mission-critical semantic models and Fabric data agents. Three plans are priced by the number of items you track: a report you add Pixies to, or a semantic model or data agent you are preparing for AI. There are no usage meters, no per-user fees, and no overage charges.

Free Plan

What's included in the Free plan

Every BI Pixie account starts free, whether you use BI Pixie Cloud or the Fabric Workload, and the Free plan does not expire.

  • A free AI Readiness assessment for up to 500 semantic models and data agents The first assessment of each semantic model and data agent is free, for up to 500 items in your account, semantic models and data agents together, and does not use up a tracked item. On the Free plan you can run up to 10 assessments a day.
  • 1 tracked report, and 1 tracked semantic model or data agent The two allowances are separate, so you can track usage of one report and prepare one semantic model or data agent for AI at the same time.
  • 10 optimizations of other semantic models and data agents One optimization is everything you apply to a semantic model or data agent after one assessment. Optimizing your tracked semantic model or data agent is unlimited and does not use an optimization. The 10 optimizations last for the life of your account, and undoing a change does not give one back.
  • 10 AI benchmark runs in total, on any semantic model or data agent More runs are included with a paid plan. You can generate benchmarks without running them, to evaluate the value you can get.
  • In-report feedback and embedded surveys on your tracked report Report viewers can leave feedback and answer embedded surveys without leaving the report. On the paid plans, in-report feedback and embedded surveys are included from the Pro plan up.
  • The BI Pixie dashboard In BI Pixie Cloud, the dashboard refreshes once a day for the first 30 days after you first install it, and once a week after that. The Fabric Workload does not limit refreshes this way. Fair use is 5,000 monthly sessions. Above that, BI Pixie refreshes the dashboard less often until usage drops back, and the extra usage is never billed.
  • Community docs, and MCP access for connecting AI agents
  • AI run by BI Pixie for AI Readiness: 300,000 tokens a month, or use your own AI

The Free plan is a plan in its own right, not a trial with a countdown.

Start free

Standard

$149/mo

10 tracked items.

  • The BI Pixie dashboard
  • 30 benchmark runs per month
  • Up to 200 report viewers
  • Up to 10 BI Pixie users
  • AI run by BI Pixie for AI Readiness: 1.5 million tokens a month, or use your own AI
  • Fair use: includes 50,000 monthly sessions across your tracked reports A session = one person using one report on one day. Exceeding this allowance never results in additional charges.
Start Standard
Most popular

Pro

$499 /mo

Pro includes everything in Standard, sized to cover your mission-critical reports and semantic models.

50 tracked items.

Everything in Standard, plus

  • 100 benchmark runs per month
  • In-report feedback & embedded surveys
  • Up to 100 questions in a single benchmark
  • Up to 2,000 report viewers
  • Unlimited BI Pixie users
  • Email support
  • AI run by BI Pixie for AI Readiness: 6 million tokens a month, or use your own AI
  • Fair use: includes 75,000 monthly sessions across your tracked reports A session = one person using one report on one day. Exceeding this allowance never results in additional charges.
Start Pro

Enterprise

From $30,000/yr

annual, tailored to your deployment

500 tracked items, unlimited available.

Everything in Pro, plus

  • Unlimited tracked items available in your quote, when the dashboard runs on your own Fabric capacity or in your own Azure
  • Licensing for additional business units available
  • Data residency and self-hosted options available
  • Onboarding with a BI Pixie architect
  • Unlimited report viewers
  • AI run by BI Pixie for AI Readiness: 25 million tokens a month, raisable on request, or use your own AI

The price is flat, sized to your deployment, and agreed up front, with no usage meters and no overage charges.

Talk to sales

All paid plans are two months cheaper when you pay annually: you pay for 10 months and get 12. Fair use applies wherever BI Pixie stores your telemetry, in BI Pixie Cloud and in the Fabric Workload alike: A session = one person using one report on one day. Sessions are never billed. With data residency your telemetry lands in your own OneLake, and there is nothing of BI Pixie's to meter.

Compare all plans
Feature Standard Pro Enterprise
Plans & Pricing
Monthly price $149/mo $499/mo From $30,000/yr
Annual price (2 months cheaper) $1,490/yr $4,990/yr Annual only
Tracked items 10 50 500, unlimited available
AI Readiness
AI Readiness assessment for semantic models and data agents (first assessment free, up to 500 items) ✓ ✓ ✓
Semantic model and data agent optimization (uses tracked items) Up to 10 Up to 50 Up to 500, unlimited available
AI benchmark creation Included Included Included
AI benchmark runs 30/mo 100/mo Unlimited
Benchmarks with up to 100 questions Not available Included Included
Tokens a month of AI run by BI Pixie (BI Pixie writes and grades with it for AI Readiness when you do not use your own AI) 1.5M 6M 25M
Scheduled AI Readiness assessments Not available Not available Included
Usage & Engagement Tracking
Page views & visual clicks ✓ ✓ ✓
User identity capture ✓ ✓ ✓
Data selections in slicers and visuals ✓ ✓ ✓
Row-Level Security (RLS) auditing Not available ✓ ✓
In-report feedback & embedded surveysAlso included on the Free plan, for its one tracked report. Not available ✓ ✓
Report viewers 200 2,000 Unlimited
BI Pixie usersPeople signed in to BI Pixie. Report viewers are counted separately, above. 10 Unlimited Unlimited
BI Pixie Dashboard
BI Pixie dashboard ✓ ✓ ✓
Fair use (monthly sessions)A session = one person using one report on one day. 50,000 75,000 250,000
Dashboard refreshIn BI Pixie Cloud. The Free plan refreshes once a day for its first 30 days, then once a week. 2x/day 4x/day 4x/day
Deployment & Support
Where you can run BI Pixie Cloud + Fabric Workload Cloud + Fabric Workload Adds self-hosted, OneLake data residency, and Databricks ETL
Support Docs, community, and MCP access for AI assistants Email Named contact and onboarding

Self-Hosted

Run BI Pixie entirely in your own Azure tenant

On the Enterprise plan, BI Pixie can run entirely in your Azure tenant with exclusive features: performance monitoring via Azure Log Analytics, Fabric Real-Time Intelligence integration, and more. A self-hosted deployment is also the right home for very high usage, where running in your own Azure keeps cost under your control.

Pricing is based on your deployment scope, and includes dedicated onboarding and an Azure architecture review.

If you are already live in Microsoft Fabric, the BI Pixie Workload runs natively there on the same BI Pixie licensing as Cloud, with no infrastructure to deploy. The Standard plan starts free.

Talk to Sales → Compare all deployments

Frequently asked questions

How does the Free plan work?
Every BI Pixie account starts on the Free plan, in BI Pixie Cloud and in the Fabric Workload. You can assess the AI Readiness of up to 500 semantic models and data agents, track one report you add Pixies to, and track one semantic model or data agent that you reassess and optimize without limit. The Free plan also includes 10 optimizations of other semantic models and data agents, and 10 AI benchmark runs in total on any semantic model or data agent. The two allowances are separate, so you can measure one report and prepare one semantic model or data agent for AI at the same time. The tracked report includes in-report feedback and embedded surveys, which the paid plans include from the Pro plan up. The fastest way to start is the BI Pixie Workload for Microsoft Fabric, and the Free plan also includes the BI Pixie dashboard within a fair-use allowance of 5,000 monthly sessions. In BI Pixie Cloud, the Free plan's dashboard refreshes once a day for the first 30 days after you first install it, and once a week after that. The Fabric Workload does not limit refreshes this way. When you are ready for more, the paid Standard plan includes 10 tracked items, 30 benchmark runs per month, and a 50,000-session allowance for $149/mo.
What is a tracked item?
A tracked item is a report you add Pixies to, or a semantic model or data agent you are preparing for AI. Reports are counted separately from semantic models and data agents. A semantic model becomes a tracked item when you assess it a second time, optimize it, or run a benchmark against it, whether or not a report on it is tracked. A data agent becomes a tracked item on its second assessment, or on the first change you apply to it, whatever semantic models it is grounded on. Using a data agent in a benchmark or an A/B test never makes it a tracked item. The first assessment is free on every plan, for up to 500 distinct items, semantic models and data agents together. Your plan includes a set number of tracked items: 10 on the Standard plan, 50 on the Pro plan, and 500 on the Enterprise plan. Unlimited tracked items are available as part of an Enterprise plan quote. On the paid plans that count is pooled, so a report, a semantic model, and a data agent each use one of the plan's items. The Free plan instead includes two named allowances: one tracked report, and one tracked semantic model or data agent. Once an item is tracked, you reassess and optimize it without limit. On the Free plan, optimizing a semantic model or data agent other than your tracked one uses one of 10 optimizations, which last for the life of your account. One optimization is everything you apply to a semantic model or data agent after one assessment, and undoing a change does not give the optimization back. Removing Pixies from a report, or deleting a semantic model's results, does not free the slot: once counted, an item stays counted.
What is fair use, and what counts as a session?
Fair use applies wherever BI Pixie stores your telemetry, in BI Pixie Cloud and in the Fabric Workload alike. Every plan includes a monthly allowance: 5,000 on the Free plan, 50,000 on the Standard plan, 75,000 on the Pro plan, and 250,000 on the Enterprise plan. A session = one person using one report on one day. One person opening a report five times in a day counts as one; one person using three reports counts as three. Exceeding this allowance never results in additional charges. The user guide section Above the Fair-Use Allowance describes what happens when usage goes over it. With data residency your telemetry lands in your own OneLake, and there is nothing of BI Pixie's to meter.
Do I need my own AI service for AI Readiness?

No. BI Pixie runs the AI that AI Readiness needs for you, on Microsoft Azure OpenAI. With it, BI Pixie writes descriptions, AI instructions and benchmark questions, and grades benchmark answers, without an AI service of your own.

You decide whether to use the AI that BI Pixie runs for you. In AI setup it is the choice labeled BI Pixie AI. An administrator of your BI Pixie account can turn it off at any time, and it stays off until an administrator chooses it again. You can use your own AI instead: the BI Pixie data agent, which runs on your own Fabric capacity; Azure AI Foundry; or your own Claude or OpenAI API key. Your own AI is never counted against the allowance.

Every plan includes a monthly allowance of the AI that BI Pixie runs for you, shared by all the users in your organization who use BI Pixie:

  • 300,000 tokens on the Free plan
  • 1.5 million tokens on the Standard plan
  • 6 million tokens on the Pro plan
  • 25 million tokens on the Enterprise plan

Tokens are the units an AI service counts text in.

When the allowance runs out, new runs wait until the first day of the next month. A run that has already started always finishes. BI Pixie never bills you for the AI it runs. To keep using AI sooner, an administrator can switch to your own AI or upgrade your BI Pixie plan.

Accounts in the United States are processed in the United States. Accounts in the EU are processed in the EU Data Boundary.

Can I change my plan later?
Yes. Upgrades take effect immediately, so you get instant access to the higher plan's features and limits. Downgrades take effect at the end of your current billing cycle, so you keep your current plan until then.
How does proration work when I upgrade?
Stripe. When you upgrade mid-cycle, you are credited for the unused portion of your current plan and charged the prorated cost of the new plan for the remainder of the billing period. From the next cycle onward, you are billed the flat new rate.

Microsoft Marketplace. Plan changes take effect immediately and are prorated by Microsoft based on the remaining days in your billing cycle. You can manage your subscription from the Azure SaaS management page.
How does pricing work on the Enterprise plan?
The Enterprise plan starts from $30,000/yr, one flat annual price that includes 500 tracked items and unlimited report viewers. Unlimited tracked items are available as part of your quote when the dashboard runs on your own Fabric capacity or in your own Azure. We size your plan to your deployment and agree your limits up front, so there are no per-user fees, no usage meters, and no overage charges. The price scales only with what genuinely grows for a larger organization: the size of your Power BI estate, the divisions you license, your data sovereignty requirements, and the depth of service. Contact us and we will size a plan with you.
Do you charge per user?
No. You are never billed per user on any plan. Pricing is based on tracked items only.
What if we have more reports, semantic models and data agents than the Pro plan includes?
That is what the Enterprise plan is for. It starts at 500 tracked items for one flat price, and unlimited tracked items on your own capacity are available as part of your quote.

Billing & Marketplace

Do you offer monthly and annual billing?
Yes, on both the Standard and Pro plans. Both are two months cheaper when you pay annually: you pay for 10 months and get 12. The Enterprise plan is annual only. You can switch billing cycles from the Plans page in the BI Pixie portal (Stripe) or from the Azure SaaS management page (Marketplace).
How can I pay?
Two options: pay directly via Stripe using a credit card, ACH bank transfer, or other supported payment methods, or bill through the Microsoft Marketplace and consolidate BI Pixie with your existing Azure spend. You can manage your Marketplace subscription from the Azure SaaS management page. Both options are available at checkout for the self-serve plans.
What is the difference between Stripe and Marketplace billing?
Stripe charges your payment method directly, and you manage your subscription, invoices, and payment method from the BI Pixie portal. Plan changes, billing cycle switches, and cancellations are instant and self-service.

Microsoft Marketplace bills through your Azure subscription, so BI Pixie appears as a SaaS line item on your Azure invoice. This lets you consolidate vendor billing and streamline procurement under the Standard Contract for Microsoft's commercial marketplace. Plan changes are managed from the BI Pixie portal, while billing cycle changes and cancellations are done through the Azure SaaS management page.

Security & Data

Is my data safe?
Yes. Your telemetry is stored in dedicated, isolated storage for your account, encrypted at rest and in transit, and accessible only to your account. BI Pixie never accesses your underlying Power BI data; it captures only the interaction telemetry the Pixies produce. BI Pixie collects viewer user names only when you turn on Capture user identity, and until then it counts viewers by a masked IP address. When you turn it on, you choose on the Account page whether BI Pixie keeps each viewer's email address, a masked ID or nothing.