Introducing BI Pixie
Know your BI audience
BI Pixie is a groundbreaking solution built to optimize Power BI adoption and trust. It delivers deep insights into user behavior, performance issues, and security risks—empowering teams to boost engagement, prevent data leakage, and maximize BI impact and ROI.
What is BI Pixie
BI Pixie is a groundbreaking solution built to optimize Power BI adoption and trust. It delivers deep insights into user behavior, performance issues, and security risks—empowering teams to boost engagement, prevent data leakage, and maximize BI impact and ROI.
Available in Azure Marketplace and Microsoft AppSource, BI Pixie redefines how organizations deliver and manage business intelligence with Power BI. It empowers data and analytics leaders to maximize the value of their BI investments by turning user interactions into actionable insights.
With seamless integration into your BI lifecycle, BI Pixie automatically instruments thousands of Power BI reports—across workspaces, apps, mobile, embedded, and public views—capturing user engagement at any level of detail, from organization-wide usage down to individual visual elements.
Deployable in minutes within your Azure environment, BI Pixie ensures full data residency and security by keeping your usage data within your network.
Key Benefits
Measure the ROI of your BI investment through the lens of user adoption, engagement, and performance (e.g. slow visuals, pages or reports)
Easy to deploy with serverless options on your Azure tenant
or Power Platform environment
The data stays in your organization
The only solution that can track engagement and
identify true user engagement vs. passive views
Scale to track high volume of events on Azure
Measure user adoption and attrition like a pro with dozens of KPIs and time-intelligence
Automatically add feedback controls (Thumbs-up/down or Smile/frown) and embedded surveys to measure user satisfaction
Rank the designs of reports by complexity, usability and passivity and analyze their impact on user engagement & satisfaction
Solution
Features
Measure engagement like a pro
Get comprehensive analytics capability to measure engagement, adoption, attrition and aggregation of activities with time-intelligence, report sessions and page sessions. BI Pixie app is available as a Power BI app on Microsoft AppSource.
Features by Tier
All tiers
- User adoption & onboarding
- User attrition / churn indicators
- DAU, WAU, MAU, DAU/MAU
- Active vs. passive users, reports, pages and sessions
- Unused reports and pages
- Unique interactions (Slicers, Bookmarks; Links & Web Actions; Tooltips, Drillthroughs; Page navigations)
- Session duration & avg. interactions (report/page)
Professional & up
- Visual-level usage analytics using a Heatmap
- Values that users select in slicers and visuals are tracked
- Data auditing at user and visual levels
- Insights into visual types including custom visuals
BI Team & up
- Breakdowns by capacities, workspaces, data sources
- Navigate from BI Pixie dashboard to reports and pages
- Endorsements (Certified) impact & adoption
- Producers vs. consumers; BI Developer Leaderboard
- ROI calculations, Design impact including reports and pages Complexity & Usability scores
- Feedback controls & embedded surveys
- CSAT/NPS collection & analysis
- Qualitative feedback insights
Enterprise
- Performance heatmap & trends
- Outlier detection
- Data export auditing (e.g., Export to Excel)
- Track Custom Data identify info in embedded apps
- Data export monitoring (incl. heatmap coverage)
- RLS auditing & producer audit logs
- Custom visuals (risk focus)
- Real-time auditing in Fabric RTI
Tracked Activities
Without BI Pixie, you can track page views in your Power BI reports using Power BI Usage Metrics. But page views don’t tell you the whole picture – How do you know when your audience stares passively in your reports? This table summarizes the activities you can track with BI Pixie:
| Activity | Activity Type | Without BI Pixie | With BI Pixie |
|---|---|---|---|
| Page views | Passive |  | |
| Clicks on bookmarks | Active |  | |
| Clicks on slicers | | |
|
| Changes in filters | | |
|
| Clicks on buttons | | |
|
| Clicks on images | | |
|
| Clicks on shapes | | |
|
| Clicks on hyperlinks in tables | | |
|
| Drill-through actions | | |
|
| Tooltips views | | |
|
| Slicing and dicing in visuals | | |
You can turn off activities and collection of fields like email addresses, page names and filtered values.
Report Metrics
BI Pixie Power BI app allows you to analyze your BI audience like a pro with best-of-breed metrics and time intelligence.
See full list here.
Enterprise grade
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You can deploy BI Pixie in a serverless solution that is hosted on your Microsoft Cloud and can scale as your audience grows
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Can connect to your Git integration in Power BI workspaces or other CI/CD
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You can update the instrumentation of reports to adapt to ongoing report changes
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Hassle-free to report developers
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Fully customizable to meet your requirements and data privacy needs (e.g. email address and filtered values can be excluded)
Use cases
Are you successful with your mission-critical reports?
- Scenario: You made it! Your team delivered mission-critical Power BI reports that drive informed decisions in your organization and replace legacy reports.
- Challenge: The adoption seems to be low, and your organization keeps using the legacy reports. You are not sure why, or sure how to make your reports better. Where would you start?
- Solution: With BI Pixie you gain back control and measure user adoption like a pro.
Your BI team is the best!
- Scenario: You own the delivery of mission-critical reports and lead an amazing team of Power BI subject-matter experts.
- Challenge: Your team gets frustrated. An endless flood of change requests in your backlog is difficult to prioritize without empirical data on usage and engagement. The team spends too much time on repetitive tasks without certainty that they make the difference.
- Solution: With BI Pixie, the team finally knows where to invest. Prioritization is easy and the impact of the team is measurable. The team is happy again.
It is a political game
- Scenario: You have invested a lot of effort and budget in delivering executive dashboards on Power BI that serve the C-level team.
- Challenge: You receive mixed feedback about your reports from stakeholders that tend to disagree with your strategic direction. You feel that you must act fast and prove success. But how?
- Solution: With BI Pixie you can see how your C-level audience engages with the reports. With best-of-breed engagement metrics on user adoption and attrition you reach out to executives with evidence of what’s good and what’s bad. They even ask you to develop such analytic capabilities for their product line.
Where is the ROI?
- Scenario: Your organization invested 7 figures this year to deliver Power BI reports. It is not only the license costs, but the headcount of contractors and internal staff.
- Challenge: The return on investment is not clear. It is not simple to measure it on thousands of reports. The single dimension of page views is not giving you the entire picture and you are looking for a way to measure the success. But time is short - your budget next year is at risk without clear ROI measurements.
- Solution: BI Pixie is your game-changer. You finally get the data you have been looking for. The ROI of thousands of reports can be measured with engagement metrics that include monthly active users, average interaction per session and session duration. You can better plan the areas of investment for next year and how to allocate the BI budget in your organization.
The never-ending migration
- Scenario: You supervise a multi-million multi-year migration plan of tens of thousands of legacy and modern BI reports to Power BI. The project is underway, and the delivery is gradual.
- Challenge: Business stakeholders keep sending change requests for many weeks after the acceptance test is complete. Your BI teams and vendors spend too much time on maintenance instead of moving to the next migration cycle. They are behind schedule, and you feel that the entire migration can fail.
- Solution: BI Pixie helps you measure the effectiveness of your BI team through user engagement of their reports. You find better ways to prioritize the maintenance work and plan the next phases of the migration. Now, your BI teams start with the delivery of semantic models and the line-of-business teams create the reports and data visuals. With BI Pixie you monitor the engagement of the business users and can know in advance what works better, and which reports need the attention of your teams.
Your "Google Analytics" for Power BI Embedded
- Scenario: You offer a web app to your customers with Power BI embedded. It is crucial that your app delivers the best experience for your customers.
- Challenge: Unlike other parts of your web apps, it is difficult to track the user engagement. There is no "Google-Analytics" type of analytics, and you have no clue where the users stay longer in the embedded report or on what they click. Without visibility to your users, you don't know what to improve. You start to ask if the investment in Power BI was the right choice. Your business relies on the analytics capability within the app, so time for decisions is critical.
- Solution: With BI Pixie you gain back control on usage and engagement. You can measure clicks on elements of the embedded reports like bookmark and slicer clicks. You can even see what end-users filter and where they drill-through for more details. It is a game-changer. You can finally know where to invest to optimize value for your customers with the web app.
Data Governance and Next-gen auditing
- Scenario: Your team delivers analytic services to the government or other organizations where Data security and compliance are the #1 priority.
- Challenge: Following a misconfiguration of row-level security in Power BI you were asked to deliver new auditing capabilities to mitigate future data breaches. You are asked to notify when certain teams gain access to confidential information that belongs to other departments. In addition, you are asked to identify anomaly in user behaviors in your dashboards. Existing auditing options don't go deep enough, and you know that without proper controls, your Power BI project may be defunded.
- Solution: With BI Pixie you deliver (in days) a robust monitoring tool that tracks user activity and alerts anomalies. Your solution becomes the envy of your colleagues. They seek your leadership as they are now required to deliver the same level of auditing capabilities in their BI solutions.
Start Free with the Standard Tier and Try Enterprise Tier for 30 days
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